Rightbridge Web will assist your firm in communicating to your clients the most appropriate sales or service suggestions to meet their specific needs without the client feeling like they are being sold. Once the client logs into their account on your company’s website, Rightbridge Web analytical engines will process their data real-time and provide to the interface the suggestions on the next best product or service for that client. By clicking on the suggestion, the client will be provided with the reason text on why the product or service is appropriate for them, the benefits of the product or service and links to the companys’detailed product information. In addition, once a client indicates interest in a product or service, Rightbridge Web can either link to fulfillment or application systems or send an email to their representative notifying them of the clients interest thus triggering a follow-up action by the representative.