Biographies

John Hyde  Founder and President

Douglas E. Massey  Vice President of Sales and Marketing

Brian Hendricks  Vice President Knowledge Engineering



John Hyde
Founder and President

John Hyde the founder and president of CapitalRock began his career at a startup company called Sterling Wentworth Corporation in 1986 and the company grew into the largest supplier of financial planning and needs analysis software in the financial services industry. In 1999 John became President of Sterling Wentworth the same year the company was sold to SunGard Data Systems. Within 9 months of the acquisition by SunGard John was promoted to Group CEO and was given responsibility for all the front office applications for retail brokerage, banking and insurance. During John’s six year tenure at SunGard his group called SunGard Online Investments Systems (“SOIS”) acquired six software companies and grew to over 500 employees. These companies were integrated into suite of products built or acquired capability in the area of wealth management, CRM, compliance, online trading, real-time market data distribution and market data management

As part of the group’s acquisition strategy an integrated broker workstation was developed for the brokerage market. Each of software solutions that were acquired were re-platformed and integrated using a common interface and data layer and other common components called the Common Services Architecture (“CSA”). Given the state-of-the-art nature of the CSA and the early on successes using it in the SOIS group, it has now been adopted by all the operating units in the financial systems division.

In addition to acquiring and integrating components into the group several new products were successfully launched under John’s leadership of SOIS. Two products of particular note were Synapse Surveillance/Suitability and WealthStation. Synapse Surveillance/Suitability is a compliance solution and that segment of the market has expanded tremendously with Synapse Surveillance and Suitability being the market share leader. Just prior to leaving SunGard John engineered the acquisition of Synapse’s leading competitor (Protegent) in the space to solidify market leading position in the space.. WealthStation was developed using the CSA architecture to provide and integrated solution for advisors to high net worth individuals.

John has a bachelors of science degree in finance and MBA from the University of Utah.



Douglas E. Massey
Vice President of Sales and Marketing

Doug Massey is currently Vice President of Sales & Marketing for Capital Rock. Mr. Massey has spent over 18 years designing and delivering software solutions to improve the sales and delivery of insurance products. Mr. Massey helped start InsurQuote, now a Choicepoint company, and was instrumental in the creation and delivery of the first comparative rating and product management tools to P&C carriers and agencies. These systems are critical infrastructure in the P&C space today. In 2000 Doug turned his attention the Life & Annuity Market and helped Blue Frog to create and sell a suite of software applications to streamline the sales of life and annuity products and automate the required communications surrounding the process. Mr. Massey has been actively involved with NAVA’s technology committee for the last 7 years and with ACORD for 12 years, and is a proponent of standards and streamlined automation. Mr. Massey frequently speaks at industry events educating firms on the current and future state of Insurance Automation.

Doug holds a BS in Business Administration from Utah Valley University.



Brian Hendricks
Vice President Knowledge Engineering

Brian Hendricks is vice president of Knowledge Engineering at CapitalRock. Brian began his career designing, building and selling rule based expert systems in Financial Markets in 1998 at Sterling Wentworth that was acquired by SunGard. Brian has filled roles as Knowledge Engineer, Product Manager and Sales Executive. While at SunGard, Brian was instrumental in the creation of new marketable solutions by applying SunGard’s rule based technology (Synapse) to new problems. These solutions include, SunGard’s Protegent Surveillance, Synapse Account Opening, and Margin Advisor. These solutions are now used by over 85 top tier brokerage and insurance firms such as Ameriprise, Raymond James, Allstate Financial and AIG.

Brian has an MBA from Brigham Young University and a BA of Liberal Arts and Sciences and Journalism from Utah State University.